E004

UNLOCKING AI POTENTIAL: ENABLERS AND BARRIERS FOR MMU ACADEMICS

Assistant Professor Ts Dr. Anusuyah Subbarao, Mr.Pua Cheng Hao, Madam Nirmaladevi A/P Suppiah

AFFILIATION
Faculty of Management, Multimedia University

Description of Invention

This study examines the impact of Artificial Intelligence (AI) on academicians at Multimedia University, Malaysia, focusing on both the enablers and barriers of AI integration in education. Through a qualitative approach involving literature review and semi-structured interviews with experienced academicians, the research explores how AI supports teaching while identifying the challenges faced. The findings aim to guide educational stakeholders in developing policies for effective AI use in education. By balancing AI’s benefits and obstacles, this study contributes to a deeper understanding of AI’s role in shaping teaching practices in Malaysia’s academic landscape.