S034

UNLOCKING AGROTOURISM: HOW MOBILE APPS ARE REVOLUTIONIZING AGROTOURISM IN MALAYSIA

Fathiah Binti Hashim,Norliza Binti Darus,Nurul Dyanna Binti Hamzah

AFFILIATION
Faculty of Business, Multimedia University

Description of Invention

Agrotourism is a growing industry that offers producers new revenue opportunities and direct customer engagement. In Malaysia, this sector is prioritized under the 10-10 Malaysian Science, Technology, Innovation, and Economy (MySTIE) Framework. The study explores the use of mobile apps in agrotourism, aligning with global technological trends to boost the agriculture and tourism industries while promoting socio-economic benefits and to promote sustainability in agrotourism industry. The mobile app will act as a hub for agritourism activities, providing information, raising awareness, and attracting local tourists. By integrating AI and technology, the app supports sustainable development in both sectors and benefits stakeholders.?