D016

The Impact of Globalization on Cultural Identity in Chinese Animated Films

Ms. Yuan Wei, Ts. Dr. Vimala Perumal, Dr. Roopesh Sitharan

AFFILIATION
FCM, Multimedia University

Description of Invention

The cultural identity of Chinese animated films is increasingly influenced by American and Japanese production methods due to globalization. This study explores cultural elements in storytelling, visual elements, and sound in animated films through content analysis and in-depth interviews, aiming to propose a cultural identity framework for modern Chinese animated films.