D013

Immersive VR Supermarket Experience using Oculus Quest

Lee Yong Piaw, Dr. Han-Foon Neo

AFFILIATION
Faculty of Information Science & Technology, Multimedia University

Description of Invention

This project aims to transform the online shopping experience by leveraging the immersive and interactive capabilities of Virtual Reality (VR) technology. Utilizing Oculus Meta Quest 2, a realistic three-dimensional (3D) supermarket environment was created where customers can freely navigate, interact with virtual products, and perform shopping activities such as viewing product details and updating their carts. This approach addresses the limitations of traditional online supermarkets, which often rely on static images and lack the depth of interaction, by providing an engaging and immersive shopping experience that replicates the feel of a physical store.