Description of Invention
This study explores the factors influencing e-commerce adoption by entrepreneurs in Miri Division. It focuses on three key areas: technology (ease of use and benefits), organization (entrepreneurial skills and readiness), and environment (competitive pressure, government support, and vendor assistance). By surveying 150 entrepreneurs, the research aims to identify the relationship between these factors and e-commerce adoption. The study provides useful insights for entrepreneurs and policymakers on how to encourage successful e-commerce adoption for business growth in today’s digital economy.