Description of Invention
Digital transformation has become a top priority for organizations seeking to maintain competitiveness in an increasingly technology-driven world. However, the effectiveness of digital transformation projects often depend not just on the technological aspects, but significantly on how employees perceive, cope with, and adapt to these changes. Change management is essential in digital transformation as it ensures that the workforce adapts to new technologies and processes seamlessly, minimizing resistance and enhancing the success of the transformation. By strategically managing change, organizations can align their goals with technological advancements, ensuring sustained growth and competitive advantage. This research aims to explore employees' attitudes toward digital transformation projects within organizations, using an intervention theoretical framework using cognitive appraisal theory and Lewin's three steps model of change management. In this research, we will evaluate the emotional response and the attitude of the users at two points in time in change process; T1 will be when they are just informed about implementing the new system and before getting the training. T2 will be after implementing when they will be done with the training of using the new system. This dual measurement approach will allow us to capture and compare the impact of training on users' emotional reactions and attitudes toward the ongoing changes, providing valuable insights into the effectiveness of the training and the overall change management strategy. The study also investigates the role of perceived organizational support in moderating these relationships, highlighting its importance in fostering positive employee attitudes during times of transformation. By providing insights into the psychological processes underlying employees' reactions to digital transformation, this research offers valuable guidance for leaders and change managers seeking to navigate the complexities of organizational change in the digital age.