Ts Dr. Lilian Anthonysamy, Ms Premylla Jerremiah, Ts Dr. Anusuyah Subbarao
Description of Invention
The study examines how strategy, culture, business processes, technology, and stakeholder involvement influence an organization's readiness for digital transformation. Contrary to existing research, the findings reveal that only technology and customer and partner involvement significantly impact digital transformation readiness, challenging the presumed importance of strategy and culture. These insights offer both theoretical and practical implications, particularly for organizations aiming to enhance their digital maturity and successfully navigate digital transformation initiatives in the context of evolving technological landscapes.