S049

CRYPTOCURRENCY INVESTMENT BEHAVIOUR: EVIDENCE FROM MALAYSIA

Dr. Suganthi Ramasamy, Mr. Goh Zhen An, Dr. Peter Yuen Yee Yen, Dr. Shaista Waiuzzaman

AFFILIATION
Faculty of Business, Multimedia University

Description of Invention

The primary purpose of this study is to analyze the cryptocurrency investment behaviour within Malaysia. The target population for this study will be 150 to 200 respondents, and questionnaires will be sent to the young generation aged between 15 years old above. The survey data will be examined using the Statistical Package for Social Science (SPSS). The independent variables used in this study are attitude, financial risk, social norms and perceived benefits. The study found that attitude, financial risk and social norms significantly affect cryptocurrency investment behaviour within Malaysia.