Description of Invention
In Malaysia, the rise of home-based businesses, or homepreneurs, has been significant, particularly during and after the COVID-19 pandemic. According to the Department of Statistics Malaysia, the gig economy, including home-based businesses, contributed RM 1.2 billion to the economy in 2020, with an annual growth rate of 6.1%. Homepreneurs often struggle to reach a broader audience due to lack of digital marketing knowledge and limited access to e-commerce platforms Potential buyers often hesitate to purchase from small, unknown home-based businesses due to concerns over product quality, reliability, and customer service