Description of Invention
Using SMARTPLS, this study examines the impact of communicative competence, technology adoption, motivation on academic achievement among undergraduates. The research finds that students who effectively use digital tools and possess strong communication skills tend to achieve higher academic success, particularly when driven by high motivation. However, disparities in digital literacy present challenges, indicating the need for targeted educational strategies. The study suggests that integrating digital literacy and communication training into curricula is essential for fostering student engagement and enhancing academic achievement in the 21st century educational landscape.