Description of Invention
This study examines how the integration of Artificial Intelligence (AI) and digitalization can enhance business performance through green innovation in today’s competitive business environment. The objective of this research is to explore the impact of these technologies across various sectors. Using survey data, the study employs quantitative methods to assess decision-making, efficiency, and sustainability. Findings show significant improvements in cost reduction, product quality, and reputation. Therefore, the research comes to the conclusion that integrating AI and digitalization offers potential commercialization for achieving sustainable business outcomes. These insights can be useful across different industries to provide strategic direction for future implementation.