E040

A FRAMEWORK FOR ENHANCING MEDICAL RECOVERY AND REHABILITATION SERVICE CREDIBILITY AMONG OLDER ADULTS

Sscape

AFFILIATION
Faculty of Business, Multimedia University

Description of Invention

This study is based on the stimuli-organism-response (SOR) model and relationship marketing theory, with aims to examine whether servicescape influences trust, service credibility and affective commitment amongst older adults, like me, and their effects on the intention to recover in a rehabilitation setting. The study takes a quantitative approach, applying confirmatory factor analysis and structural equation model to examine the responses. Servicescape's impact on intention to recover, trust and affective commitment remain non-significant, with the exception of service credibility.