Description of Invention
Healthy food can be perceived by looking at the label and packaging of the healthy food. Nutrition Claims such as "Cholesterol Free" normally presented at the front of the healthy foods' package while nutrition information presented in a table with detailed information and printed at the back of the healthy foods' package. Previous researchers indicated that nutrition claims tends to be well received by consumers compared to nutrition information. Besides that, colour of the packaging also plays an important role of the consumer perceptions towards healthy product. Label and packaging plays an important role for consumers' perception