E019

Factors Influencing User Acceptance of Mobile Learning Among Tertiary Students

Dr. Ajitha Angusamy, Dr. Jayanty Kuppusamy and Dr. Yasothei Suppiah

AFFILIATION
Faculty of Business, Multimedia University

Description of Invention

The use of new technologies influences young generation, and learning through multimedia and web technology effectively enhances individualized learning which is becoming a popular alternative for formal education. This indicates a need for research on m-learning in the Malaysian context, and motivated carry out the current study. The main objective of this study is to determine the significant factors affecting students' user acceptance of mobile learning based on the Technology Acceptance Model (TAM). This research will anticipate the factors that influence the acceptance of mobile learning among the university students in order to develop or enhance the mobile services and content.