E010

Developing Instructional Multimedia Learning Design Framework Using Eye-Tracker

Liew Tze Wei, Tan Su-Mae, Yuen Yee Yen, Tan Khong Sin, Leow Meng Chew, Pang Wei Ming

AFFILIATION
Faculty of Business, Multimedia University

Description of Invention

This project explores multimedia learning design effects on learners' social, affective-motivational, cognitive load, and learning outcomes. We focus on emerging emotional design themes around anthropomorphizing visual and verbal information representations, Alexa's vocal emotional tones, pedagogical agent's facial emotional expressions, and warm versus cold colors. We designed and utilized eye-tracking tools as a complimentary analysis tool to unveil insights into learners' cognitive and attentional processes when interacting with the multimedia learning elements above.