Description of Invention
There are some limitations to current elevator advertising, such as the advertisement not targeting the audience, being non-contextual, and not having a direct measurement of advertisement's performance for the advertiser. In order to overcome the problems, the Elevator Targeted Advertising System (ETAS) is proposed. It is a new way of advertising that effectively advertises context-specific brands, products, or services. Besides, it also leverages the short journey in the elevator for a more fruitful trip for the passengers by providing navigational instructions for visitors via the digital screen and delivering important announcements.