Description of Invention
In today's fast-paced digital world, social media platforms like Facebook, YouTube, TikTok, and Instagram offer new opportunities for businesses to connect with their audiences and turn their products and services into sources of income. This has led to the practice of running online ads to engage specific audiences. Therefore, it is essential to explore effective ad design methods on these platforms, replacing the old approach of launching ads without knowing how well they work. This paper studies the fundamental principles and strategies for creating impactful advertisements on popular social media platforms. The study highlights the power of storytelling in social media ads, emphasising the emotional connection it can establish with audiences. This article discusses best practices for incorporating video content, which has proven to capture user attention and effectively convey brand messages. By applying the insights presented in this paper, businesses can enhance their ad design skills and use social media platforms to generate revenue.