Description of Invention
In this technology era, businesses tend to place advertisements via the medium of Wi-Fi advertising to reach their brands and products to the public. A Wi-Fi advertising marketing can fully exert the marketing strengths if the businesses manage to understand their audience's behaviors. Businesses are able to optimize their marketing approaches to obtain desired outcomes when they understand their audience's behaviors. This project developed an audience behavioral analytics dashboard by using a new formulated RFI model to analyze the behavior of the audience towards the advertisement for Wi-Fi advertising industry.