SE005

SPARC -SYSTEM FOR PERSONALIZED AR AND READING WITH CONVAI

MR. MASOOD AZHAR, ASSOC. PROF. DR. HEW SOON HIN, PROF. TS. DR. NEO TSE KIAN

AFFILIATION
Faculty of Creative Multimedia, Multimedia University

Description of Invention

Augmented reality (AR) and conversational artificial intelligence (ConvAI) are emerging technologies with significant potential to transform the educational landscape. However, AR content tailored for early childhood education often prioritizes entertainment over academic value and lacks alignment with curriculum standards. This project introduces SPARC (System for Personalized AR and Reading with ConvAI), an application designed to enhance early childhood reading experiences. Grounded in interest-driven creator (IDC) theory, SPARC leverages AR to capture attention through interactive visuals and ConvAI to facilitate dynamic, personalized conversational learning. By aligning educational content with children's intrinsic interests, SPARC redefines reading as an interactive journey that fosters motivation, engagement, and skill development.