S042

FOSTERING SUSTAINABLE HABITS THROUGH GARMENT DONATION, EXCHANGE AND UPCYCLING

MDM. SIOW YUNG ERN, TAN QIAN HUI, TEY CHEN JIN, TIFFANY HOW AND WEE ZI SUAN

AFFILIATION
Faculty of Business, Multimedia University

Description of Invention

One of the most resource intensive industry, the fast fashion sector in Malaysia is significantly contributing to the environment deterioration through wastewater generation, greenhouse gas emissions and solid waste disposal. Thus, GreenStitch Movement has emerged as an innovative solution to provide a more sustainable alternative to fast fashion.