S038

WALKCOIN MALAYSIA: MOVE MORE, EARN MORE, LIVE BETTER

NURUL ATIQAH BINTI MOHD SHUKRY

AFFILIATION
Faculty of Business, Multimedia University

Description of Invention

WalkCoin Malaysia is a gamified, reward-based mobile platform designed to combat physical inactivity, encourage sustainable transportation, and strengthen community engagement. Inspired by Japan’s WalkCoin, it motivates users to walk, jog, or cycle by offering real rewards, promoting healthier lifestyles and eco-friendly habits. By integrating challenges, leaderboards, and streaks, WalkCoin enhances user engagement and supports long-term behavior change. Aligned with the United Nations SDGs 2030, this initiative aims to reduce carbon emissions, foster sustainable living, and create a healthier, happier Malaysia.