NGIM DA RUEY, MUHAMAD ZUHRI BIN MUSTAFA, NUR ALYA ADIBAH BINTI MOHD ANNUAR, MUHAMAD ASHRAF BIN NORSYAFUDIN, NUR KAUSAR BINTI JEFFRY, DR. YEOW JIAN AI
Description of Invention
PureGlow Lip Scrub offers a zero-waste, plastic-free substitute composed entirely of natural components in order to mitigate the environmental effects of the beauty sector. PureGlow reduces its carbon impact by 40% and gets rid of up to 1.1 kg of plastic trash for every 100 units sold thanks to its refillable glass container and ethical sourcing. The brand leverages social media and educational material to increase interaction, catering to Gen Z's strong demand for sustainable products. This creative approach establishes PureGlow as a cost-effective and environmentally responsible option for contemporary beauty.