E002

PREDICTIVE MODELLING OF BLOOD DONATION FREQUENCY IN MALAYSIAN HEALTHCARE

DR. AARON AW TEIK HONG, MS. ALLYSHA BINTI AMIR

AFFILIATION
Faculty of Management, Multimedia University

Description of Invention

Blood donation plays a crucial role in the healthcare systems worldwide, especially to ensure a stable supply of blood for medical treatments, surgeries, and emergencies. Therefore, maintaining an efficient and sustainable blood donation system has become an important challenge for the hospitals, as there are so many new data to process every day. In Malaysia, as in many other countries, understanding blood donation patterns and optimizing strategies for donor retention are essential. This research project aims to develop predictive models that leverage data analytics to forecast blood donation patterns in the Malaysian healthcare context.