Description of Invention
Malaysia’s creative industry faces systemic challenges including financial instability, limited market access, piracy, and a disconnect between academic training and industry needs. The COVID-19 pandemic further exposed these vulnerabilities, with 93% of art players reporting income loss. Our solution Cr38tiv Hub Malaya is a digital platform designed to empower young and emerging artists by offering a one-stop hub for resources, mentorship, skill-building, and market exposure. By bridging gaps in support, legal protection, and industry connection, the platform aims to foster a sustainable creative ecosystem and elevate Malaysia’s cultural economy through innovation, collaboration, and digital empowerment.