Description of Invention
Malaysia faces a plastic crisis, ranking 8th globally in mismanaged plastic waste, with over 148,000 tonnes polluting waterways annually. Despite this, only 17% of Malaysians regularly use reusable drinkware, highlighting a lack of awareness and adoption of sustainable habits. Youth consumption patterns further amplify the issue, with 71% of Gen Z purchasing beverages on-the-go multiple times a week. Montigo aims to shift this narrative by promoting stylish, functional, and eco-conscious drinkware that aligns with youth lifestyles. Through accessible design and awareness campaigns, Montigo empowers young consumers to make sustainable choices—sipping responsibly while contributing to a cleaner, greener future.