D005

INTEGRATION OF MINIMALISM INTO CULTURAL PRODUCTS: KACANG TUMBUK CULTURAL & MINIMALIST LANTERN PACKAGING

KOAY XIN YI, CASTILLO ANTON ALFREDO, SARA SAFIA BINTI MASIRI, RACHEL PANG ZHI XUAN, ROSNANI BINTI ABDUL RAHMAN, NOR ALLEY BINTI ZULKAFLY

AFFILIATION
Faculty of Creative Multimedia, Multimedia University

Description of Invention

The packaging for Yi Poh’s Kacang Tumbuk is designed to look like a traditional Chinese lantern. This gives it a strong cultural connection and makes it feel special, especially as a gift. The outer sleeve is made from thick card paper to hold its shape, while the inside has a cardholder and a plastic container to protect the fragile peanut candy. After the candy is eaten, the packaging can still be used as a decoration, adding extra value and making it more than just an ordinary snack container.